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Adding Facebook Comments to a web page...
What can this do for your company?

Facebook's Developer site offers a handy plug-in that can be used to add facebook comments directly to any webpage.

Why would this matter to you? Because the content that is being commented on (ie: a specific page on your website) is then exposed to all of the user's friends and potentially friends of friends. This opens your webpage content up to new viewers.

Comments Box uses social signals to surface the highest quality comments for each user. Comments are ordered to show users the most relevant comments from friends, friends of friends, and the most liked or active discussion threads, while comments marked as spam are hidden from view.

Comments are easily shared with friends or with people who like your Page on Facebook. If a user leaves the “Post to Facebook” box checked when she posts a comment, a story appears on her friends’ News Feed indicating that she’s made a comment on your website, which will also link back to your site.

Friends and people who like the Page can then respond to the discussion by liking or replying to the comment directly in the News Feed on Facebook or in the Comments Box on your site. Threads stay synced across Facebook and on the Comments Box on your site regardless of where the comment was made.

What are the downsides? Irrelevant or bad comments could be a potential problem.

There are several built-in tools to available to moderate comments. Admins can choose to make the default for new comments entered either “visible to everyone” or “has limited visibility” on the site (i.e., the comment is only visible to the commenter and their friends), to help mitigate irrelevant content. Admins can also blacklist words and ban users. If a new comment is published from a banned user or contains a blacklisted word, this comment will automatically have limited visibility.

If your web developer has set this up correctly, you should be able to moderate comments directly from your page.